# What AI buyers pay for footage

> 10 buyers and marketplaces of footage for AI training were read for what they pay and for which footage, each answer quoted from their own 11 pages, read 8 October 2026.

Sell Footage To AI · https://sellfootagetoai.com/datasets/footage-licensing-rates/ · computed 2026-10-08

**Footage buyers read:** 10 buyers (11 pages read; 19 named).

## The answers, question by question

- **How the footage is paid for:** not stated 4, a discretionary contributor fund 2, a rate per hour captured or accepted 2, a share of licensing revenue 2
- **The published rate, in its words:** stated 7, not stated 3
- **Contributor's revenue share:** not stated 8, a stated percentage 2
- **What footage it wants:** stock library footage 3, first-person (egocentric) capture 2, unused creator or owned video 2, not stated 2, action-camera footage 1
- **The footage it asks for, in its words:** stated 9, not stated 1

## Every buyer

| Buyer | How the footage is paid for | The published rate, in its words | Contributor's revenue share | What footage it wants | The footage it asks for, in its words |
|---|---|---|---|---|---|
| Adobe Stock | a discretionary contributor fund | not stated | not stated | stock library footage | not stated |
| Claru | a rate per hour captured or accepted | CLOSED VIDEO CAPTURE $40–45/hr Remote | not stated | first-person (egocentric) capture | capturing activities like meal preparation, object manipulation, room navigation, and… |
| Defined.ai | not stated | $600K+ Average partner revenue $1M+ Revenue for 5+ partners | not stated | unused creator or owned video | High-quality video with cinematic visuals, scenes, and storytelling. |
| GoPro | a share of licensing revenue | If an AI partner licenses your content for AI training, you get paid… | 50 % | action-camera footage | GoPro's partners are seeking a variety of high-quality content to help train their AI… |
| License My Data | not stated | That has largely stopped, and rates across general video have compressed sharply. | not stated | unused creator or owned video | Animation. The strongest category in the market and the best rates we are seeing. |
| Perle | a rate per hour captured or accepted | Real, steady income: Pay is competitive and varies by region. | not stated | first-person (egocentric) capture | Household life: doing tasks around the house, cooking, cleaning, organizing, repairs, and… |
| Protege | not stated | not stated | not stated | not stated | rapid adoption across healthcare, media, audio, motion capture, and more as AI companies… |
| Shutterstock | a discretionary contributor fund | Contributors will earn a 20% average corporate royalty rate of revenue received by… | 20 % | stock library footage | Currently, Shutterstock datasets consist of visual content including images (photos… |
| Troveo | not stated | not stated | not stated | not stated | Troveo provided 1M+ hours of structured, de-risked footage from our global licensor base |
| Wirestock | a share of licensing revenue | Once your data is selected and used by AI companies, you earn royalties or lump-sum… | not stated | stock library footage | Dynamic videos: Short clips of everyday actions, diverse events, and specific scenarios… |

## The sentence each answer rests on (55)

- Adobe Stock, [Adobe Firefly for Contributors FAQ](https://helpx.adobe.com/stock/contributor/help/firefly-faq-for-adobe-stock-contributors.html), read 2026-10-08, How the footage is paid for: "Get answers to common questions about Firefly training, Firefly Contributor bonus program, and generative AI content submissions."
- Adobe Stock, [Adobe Firefly for Contributors FAQ](https://helpx.adobe.com/stock/contributor/help/firefly-faq-for-adobe-stock-contributors.html), read 2026-10-08, The published rate, in its words: No answer on the page, which ran to 2,706 characters when read on 2026-10-08.
- Adobe Stock, [Adobe Firefly for Contributors FAQ](https://helpx.adobe.com/stock/contributor/help/firefly-faq-for-adobe-stock-contributors.html), read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 2,706 characters when read on 2026-10-08.
- Adobe Stock, [Adobe Firefly for Contributors FAQ](https://helpx.adobe.com/stock/contributor/help/firefly-faq-for-adobe-stock-contributors.html), read 2026-10-08, What footage it wants: "Will you compensate Adobe Stock Contributors for the use of Stock assets to train Adobe Firefly?"
- Adobe Stock, [Adobe Firefly for Contributors FAQ](https://helpx.adobe.com/stock/contributor/help/firefly-faq-for-adobe-stock-contributors.html), read 2026-10-08, The footage it asks for, in its words: No answer on the page, which ran to 2,706 characters when read on 2026-10-08.
- Claru, [Egocentric Video Capture Specialist posting](https://claru.ai/jobs/egocentric-video-capture-specialist), read 2026-10-08, How the footage is paid for: "Payment is per accepted recording hour -- footage that does not meet quality standards may need to be re-captured."
- Claru, [Egocentric Video Capture Specialist posting](https://claru.ai/jobs/egocentric-video-capture-specialist), read 2026-10-08, The published rate, in its words: "CLOSED VIDEO CAPTURE $40–45/hr Remote"
- Claru, [Egocentric Video Capture Specialist posting](https://claru.ai/jobs/egocentric-video-capture-specialist), read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 3,231 characters when read on 2026-10-08.
- Claru, [Egocentric Video Capture Specialist posting](https://claru.ai/jobs/egocentric-video-capture-specialist), read 2026-10-08, What footage it wants: "We are building large-scale first-person video data sets for embodied AI research."
- Claru, [Egocentric Video Capture Specialist posting](https://claru.ai/jobs/egocentric-video-capture-specialist), read 2026-10-08, The footage it asks for, in its words: "capturing activities like meal preparation, object manipulation, room navigation, and tool use"
- Defined.ai, [Defined.ai Partnership Programs](https://defined.ai/partnerships), read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 5,249 characters when read on 2026-10-08.
- Defined.ai, [Defined.ai Partnership Programs](https://defined.ai/partnerships), read 2026-10-08, The published rate, in its words: "$600K+ Average partner revenue $1M+ Revenue for 5+ partners"
- Defined.ai, [Defined.ai Partnership Programs](https://defined.ai/partnerships), read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 5,249 characters when read on 2026-10-08.
- Defined.ai, [Defined.ai Partnership Programs](https://defined.ai/partnerships), read 2026-10-08, What footage it wants: "High-quality video with cinematic visuals, scenes, and storytelling."
- Defined.ai, [Defined.ai Partnership Programs](https://defined.ai/partnerships), read 2026-10-08, The footage it asks for, in its words: "High-quality video with cinematic visuals, scenes, and storytelling."
- GoPro, [GoPro AI Training Program page](https://gopro.com/en/us/info/ai-training-program), read 2026-10-08, How the footage is paid for: "If an AI partner licenses your content for AI training, you get paid—you and GoPro split the revenue 50/50."
- GoPro, [GoPro AI Training Program page](https://gopro.com/en/us/info/ai-training-program), read 2026-10-08, The published rate, in its words: "If an AI partner licenses your content for AI training, you get paid—you and GoPro split the revenue 50/50."
- GoPro, [GoPro AI Training Program page](https://gopro.com/en/us/info/ai-training-program), read 2026-10-08, Contributor's revenue share: "you and GoPro split the revenue 50/50"
- GoPro, [GoPro AI Training Program page](https://gopro.com/en/us/info/ai-training-program), read 2026-10-08, What footage it wants: "Then, we market your cloud footage to our partners on your behalf."
- GoPro, [GoPro AI Training Program page](https://gopro.com/en/us/info/ai-training-program), read 2026-10-08, The footage it asks for, in its words: "GoPro's partners are seeking a variety of high-quality content to help train their AI models."
- License My Data, [licensemydata.com home page](https://licensemydata.com/), read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 13,970 characters when read on 2026-10-08.
- License My Data, [licensemydata.com home page](https://licensemydata.com/), read 2026-10-08, The published rate, in its words: "That has largely stopped, and rates across general video have compressed sharply."
- License My Data, [licensemydata.com home page](https://licensemydata.com/), read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 13,970 characters when read on 2026-10-08.
- License My Data, [licensemydata.com home page](https://licensemydata.com/), read 2026-10-08, What footage it wants: "For animation studios, producers, film and TV rights holders, documentary makers, image libraries, archives and audio houses."
- License My Data, [licensemydata.com home page](https://licensemydata.com/), read 2026-10-08, The footage it asks for, in its words: "Animation. The strongest category in the market and the best rates we are seeing."
- Perle, [Egocentric Video Data Contributor posting](https://ats.rippling.com/perle/jobs/52a3f5ca-3d2e-41ef-b407-9fdd16015f2c), read 2026-10-08, How the footage is paid for: "You are compensated for every hour of accepted footage you deliver."
- Perle, [Egocentric Video Data Contributor posting](https://ats.rippling.com/perle/jobs/52a3f5ca-3d2e-41ef-b407-9fdd16015f2c), read 2026-10-08, The published rate, in its words: "Real, steady income: Pay is competitive and varies by region."
- Perle, [Egocentric Video Data Contributor posting](https://ats.rippling.com/perle/jobs/52a3f5ca-3d2e-41ef-b407-9fdd16015f2c), read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 5,092 characters when read on 2026-10-08.
- Perle, [Egocentric Video Data Contributor posting](https://ats.rippling.com/perle/jobs/52a3f5ca-3d2e-41ef-b407-9fdd16015f2c), read 2026-10-08, What footage it wants: "we need video recorded from a first-person point of view"
- Perle, [Egocentric Video Data Contributor posting](https://ats.rippling.com/perle/jobs/52a3f5ca-3d2e-41ef-b407-9fdd16015f2c), read 2026-10-08, The footage it asks for, in its words: "Household life: doing tasks around the house, cooking, cleaning, organizing, repairs, and other daily routines."
- Protege, [Protege home page](https://withprotege.ai/), read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 4,197 characters when read on 2026-10-08.
- Protege, [Protege home page](https://withprotege.ai/), read 2026-10-08, The published rate, in its words: No answer on the page, which ran to 4,197 characters when read on 2026-10-08.
- Protege, [Protege home page](https://withprotege.ai/), read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 4,197 characters when read on 2026-10-08.
- Protege, [Protege home page](https://withprotege.ai/), read 2026-10-08, What footage it wants: No answer on the page, which ran to 4,197 characters when read on 2026-10-08.
- Protege, [Protege home page](https://withprotege.ai/), read 2026-10-08, The footage it asks for, in its words: "rapid adoption across healthcare, media, audio, motion capture, and more as AI companies increasingly need high quality, non-public data"
- Shutterstock, [Shutterstock Data Licensing and the Contributor Fund](https://intercom.help/shutterstock-contributor/en/articles/10594694-shutterstock-data-licensing-and-the-contributor-fund), read 2026-10-08, How the footage is paid for: "Earnings from datasets are pooled in a collective fund and will be distributed periodically as the fund accumulates significant revenue for distribution."
- Shutterstock, [Shutterstock Data Licensing and the Contributor Fund](https://intercom.help/shutterstock-contributor/en/articles/10594694-shutterstock-data-licensing-and-the-contributor-fund), read 2026-10-08, The published rate, in its words: "Contributors will earn a 20% average corporate royalty rate of revenue received by Shutterstock for data licenses."
- Shutterstock, [Shutterstock Data Licensing and the Contributor Fund](https://intercom.help/shutterstock-contributor/en/articles/10594694-shutterstock-data-licensing-and-the-contributor-fund), read 2026-10-08, Contributor's revenue share: "Contributors will earn a 20% average corporate royalty rate of revenue received by Shutterstock for data licenses."
- Shutterstock, [Shutterstock Data Licensing and the Contributor Fund](https://intercom.help/shutterstock-contributor/en/articles/10594694-shutterstock-data-licensing-and-the-contributor-fund), read 2026-10-08, What footage it wants: "Currently, Shutterstock datasets consist of visual content including images (photos, illustrations, vectors), videos, 3D models, and music."
- Shutterstock, [Shutterstock Data Licensing and the Contributor Fund](https://intercom.help/shutterstock-contributor/en/articles/10594694-shutterstock-data-licensing-and-the-contributor-fund), read 2026-10-08, The footage it asks for, in its words: "Currently, Shutterstock datasets consist of visual content including images (photos, illustrations, vectors), videos, 3D models, and music."
- Troveo, [Troveo home page](https://www.troveo.ai/), read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 14,063 characters when read on 2026-10-08.
- Troveo, [Troveo home page](https://www.troveo.ai/), read 2026-10-08, The published rate, in its words: No answer on the page, which ran to 14,063 characters when read on 2026-10-08.
- Troveo, [Troveo home page](https://www.troveo.ai/), read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 14,063 characters when read on 2026-10-08.
- Troveo, [Troveo home page](https://www.troveo.ai/), read 2026-10-08, What footage it wants: No answer on the page, which ran to 14,063 characters when read on 2026-10-08.
- Troveo, [Troveo home page](https://www.troveo.ai/), read 2026-10-08, The footage it asks for, in its words: "Troveo provided 1M+ hours of structured, de-risked footage from our global licensor base"
- Wirestock, [Wirestock home page](https://wirestock.io/), read 2026-10-08, How the footage is paid for: "Upload your work once and earn commission whenever it is licensed."
- Wirestock, [Wirestock home page](https://wirestock.io/), read 2026-10-08, The published rate, in its words: No answer on the page, which ran to 4,468 characters when read on 2026-10-08.
- Wirestock, [Wirestock home page](https://wirestock.io/), read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 4,468 characters when read on 2026-10-08.
- Wirestock, [Wirestock home page](https://wirestock.io/), read 2026-10-08, What footage it wants: No answer on the page, which ran to 4,468 characters when read on 2026-10-08.
- Wirestock, [Wirestock home page](https://wirestock.io/), read 2026-10-08, The footage it asks for, in its words: "Images, video, illustrations, vector art, 3D assets, and more available in our vast catalog of premium datasets."
- Wirestock, [Wirestock guide: earning from AI training datasets](https://wirestock.io/gen-ai-resources/earn-money-ai-training-datasets-creators), read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 6,627 characters when read on 2026-10-08.
- Wirestock, [Wirestock guide: earning from AI training datasets](https://wirestock.io/gen-ai-resources/earn-money-ai-training-datasets-creators), read 2026-10-08, The published rate, in its words: "Once your data is selected and used by AI companies, you earn royalties or lump-sum payments."
- Wirestock, [Wirestock guide: earning from AI training datasets](https://wirestock.io/gen-ai-resources/earn-money-ai-training-datasets-creators), read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 6,627 characters when read on 2026-10-08.
- Wirestock, [Wirestock guide: earning from AI training datasets](https://wirestock.io/gen-ai-resources/earn-money-ai-training-datasets-creators), read 2026-10-08, What footage it wants: "First, you'll upload content (photos, videos, illustrations, and more) to Wirestock, just as you would for traditional stock licensing."
- Wirestock, [Wirestock guide: earning from AI training datasets](https://wirestock.io/gen-ai-resources/earn-money-ai-training-datasets-creators), read 2026-10-08, The footage it asks for, in its words: "Dynamic videos: Short clips of everyday actions, diverse events, and specific scenarios are highly valuable."

## Read and set aside

- [troveo.ai: Turn Your Company Data Into Revenue \| Troveo](https://www.troveo.ai/business-data): Troveo's company data page; it is about business records, not footage
- [withprotege.ai: For Data Providers - Protege](https://withprotege.ai/data-provider): a one-line landing page that names no footage, rate or unit
- [submit.shutterstock.com: Contributor Earnings Structure FAQ \| Shutterstock Contributor](https://submit.shutterstock.com/help/en/articles/10594653-contributor-earnings-structure-faq): Shutterstock's stock download earnings FAQ; it is not about AI training licences
- [pond5.com: Does Pond5 allow AI generated content for licensing? \| Pond5 Help Center](https://www.pond5.com/help/en/articles/10086182-does-pond5-allow-ai-generated-content-for-licensing): Pond5's policy on AI-generated uploads; it states nothing on paying for footage for AI training
- [objectway-technologies-llc.careerplug.com: Objectways Technologies](https://objectway-technologies-llc.careerplug.com/jobs/3249415): Objectways' careers page lists engineering roles; it states nothing on footage
- [semafor.com: The AI boom is turning old content into cash cows for creators \| Semafor](https://www.semafor.com/article/10/30/2025/the-ai-boom-is-turning-old-content-into-cash-cows-for-creators): a news article, not a buyer's own page
- [the-decoder.com: OpenAI and Google are buying YouTubers' unpublished videos for up to $4 per minute](https://the-decoder.com/openai-and-google-are-buying-youtubers-unpublished-videos-for-up-to-4-per-minute/): a news article, not a buyer's own page
- [petapixel.com: AI Companies Are Paying Content Creators For Their Unpublished Videos \| PetaPixel](https://petapixel.com/2025/01/13/ai-companies-are-paying-content-creators-for-their-unpublished-videos): a news article, not a buyer's own page

## Methodology

Each buyer's own contributor, rate and programme pages were read through estate-fetch and stored whole (sha256 on every row). For every page, five questions were answered from its own words: how the footage is paid for, the published rate, in its words, contributor's revenue share, what footage it wants, the footage it asks for, in its words. Every stated answer carries the sentence it rests on, checked against the stored text; 'not stated' means the page read does not address the question. A buyer with several pages reads 'varies' where they disagree. 10 buyers, 11 pages.

## Sources

- [troveo.ai: Troveo \| Real-World Data Powering Top Frontier Labs](https://www.troveo.ai/) (read)
- [troveo.ai: Turn Your Company Data Into Revenue \| Troveo](https://www.troveo.ai/business-data) (not-terms)
- [withprotege.ai: For Data Providers - Protege](https://withprotege.ai/data-provider) (not-terms)
- [withprotege.ai: Home - Protege](https://withprotege.ai/) (read)
- [wirestock.io: How to Earn Money from AI Training Datasets as a Creator](https://wirestock.io/gen-ai-resources/earn-money-ai-training-datasets-creators) (read)
- [wirestock.io: Earn Money Creating AI Training Data \| Wirestock](https://wirestock.io/) (read)
- [gopro.com: AI Training Program: Get Paid for Footage \| GoPro](https://gopro.com/en/us/info/ai-training-program) (read)
- [helpx.adobe.com: Adobe Firefly for Contributors FAQ \| Stock Contributor](https://helpx.adobe.com/stock/contributor/help/firefly-faq-for-adobe-stock-contributors.html) (read)
- [intercom.help: Shutterstock Data Licensing and the Contributor Fund \| Shutterstock Contributor](https://intercom.help/shutterstock-contributor/en/articles/10594694-shutterstock-data-licensing-and-the-contributor-fund) (read)
- [submit.shutterstock.com: Contributor Earnings Structure FAQ \| Shutterstock Contributor](https://submit.shutterstock.com/help/en/articles/10594653-contributor-earnings-structure-faq) (not-terms)
- [pond5.com: Does Pond5 allow AI generated content for licensing? \| Pond5 Help Center](https://www.pond5.com/help/en/articles/10086182-does-pond5-allow-ai-generated-content-for-licensing) (not-terms)
- [defined.ai: Partnership Programs \| Defined.ai](https://defined.ai/partnerships) (read)
- [claru.ai: Egocentric Video Capture Specialist \| Claru AI Jobs](https://claru.ai/jobs/egocentric-video-capture-specialist) (read)
- [ats.rippling.com: Egocentric Video Data Contributor](https://ats.rippling.com/perle/jobs/52a3f5ca-3d2e-41ef-b407-9fdd16015f2c) (read)
- [objectway-technologies-llc.careerplug.com: Objectways Technologies](https://objectway-technologies-llc.careerplug.com/jobs/3249415) (not-terms)
- [licensemydata.com: License My Data, license the video, clinical and business data you already own](https://licensemydata.com/) (read)
- [semafor.com: The AI boom is turning old content into cash cows for creators \| Semafor](https://www.semafor.com/article/10/30/2025/the-ai-boom-is-turning-old-content-into-cash-cows-for-creators) (not-terms)
- [the-decoder.com: OpenAI and Google are buying YouTubers' unpublished videos for up to $4 per minute](https://the-decoder.com/openai-and-google-are-buying-youtubers-unpublished-videos-for-up-to-4-per-minute/) (not-terms)
- [petapixel.com: AI Companies Are Paying Content Creators For Their Unpublished Videos \| PetaPixel](https://petapixel.com/2025/01/13/ai-companies-are-paying-content-creators-for-their-unpublished-videos) (not-terms)

## Cite or embed

- 10 buyers and marketplaces of footage for AI training were read for what they pay and for which footage, each answer quoted from their own 11 pages, read 8 October 2026.
- How the footage is paid for, by buyer: not stated 4 of 10, a discretionary contributor fund 2 of 10, a rate per hour captured or accepted 2 of 10, a share of licensing revenue 2 of 10 (10 buyers, read 8 October 2026).
- The published rate, in its words, by buyer: stated 7 of 10, not stated 3 of 10 (10 buyers, read 8 October 2026).
- Contributor's revenue share, by buyer: not stated 8 of 10, a stated percentage 2 of 10 (10 buyers, read 8 October 2026).
- What footage it wants, by buyer: stock library footage 3 of 10, unused creator or owned video 2 of 10, first-person (egocentric) capture 2 of 10, not stated 2 of 10, action-camera footage 1 of 10 (10 buyers, read 8 October 2026).
- The footage it asks for, in its words, by buyer: stated 9 of 10, not stated 1 of 10 (10 buyers, read 8 October 2026).

Cite as: "What AI buyers pay for footage", updated 2026-10-08, https://sellfootagetoai.com/datasets/footage-licensing-rates/.

CSV: https://sellfootagetoai.com/datasets/footage-licensing-rates.csv
JSON: https://sellfootagetoai.com/datasets/footage-licensing-rates.json
Embed (plain HTML, static link back): see https://sellfootagetoai.com/datasets/footage-licensing-rates/#lead