Rates, in the buyers' words
AI footage licensing rates: what the buyers publish
Updated
The rates are not in one unit. The table on the home page gives what each buyer's page says on the rate, cut short where the sentence runs long, with GoPro's and Shutterstock's revenue shares in a column of their own, and the board on the dataset page, What AI buyers pay for footage, quotes each sentence in full.
Three ways of paying
A revenue share pays when an AI partner licenses your clips; a contributor fund pays out from a pool the platform sets; an hourly rate pays for capture time. On this board 2, 2 and 2 buyers use each.
The three that give a figure or a share
Claru's egocentric capture posting, closed when we read it, gave 40 to 45 USD an hour, paid per accepted recording hour. GoPro's programme page says that if an AI partner licenses your content for AI training, you and GoPro split the revenue 50/50. Shutterstock's contributor help page says contributors will earn a 20% average corporate royalty rate of revenue it receives for data licenses, paid from a pooled fund.
Where no rate is published
On the pages read to 2026-10-08, the rate is a figure or a share only at Claru, GoPro and Shutterstock. Defined.ai gives an average partner revenue, License My Data says rates across general video have compressed, Perle says pay varies by region, Wirestock names royalties or lump sums with no figure, and the pages of 3 buyers do not address the rate. None of them gives a rate we can show, so what each would pay for your footage is a question to put to it in writing.