What AI buyers pay for footage

10 buyers and marketplaces of footage for AI training were read for what they pay and for which footage, each answer quoted from their own 11 pages, read 8 October 2026.

10 buyers Footage buyers read across 11 pages, 8 Oct 2026

4 of 10 How the footage is paid for: not stated the commonest of 4 answers

7 of 10 The published rate, in its words: stated buyers stating it in their own pages (quoted below)

8 of 10 Contributor's revenue share: not stated the commonest of 2 answers

3 of 10 What footage it wants: stock library footage the commonest of 5 answers

9 of 10 The footage it asks for, in its words: stated buyers stating it in their own pages (quoted below)

11 Pages on file 19 of them named; answers dated and pinned by hash

How the footage is paid for

not stated4 buyers
a discretionary contributor fund2 buyers
a rate per hour captured or accepted2 buyers
a share of licensing revenue2 buyers

10 buyers counted, one answer apiece.

Counts

Row	Value
not stated	4 buyers
a discretionary contributor fund	2 buyers
a rate per hour captured or accepted	2 buyers
a share of licensing revenue	2 buyers

The published rate, in its words

stated7 buyers
not stated3 buyers

10 buyers counted, one answer apiece.

Counts

Row	Value
stated	7 buyers
not stated	3 buyers

Contributor's revenue share

not stated8 buyers
a stated percentage2 buyers

10 buyers counted, one answer apiece.

Counts

Row	Value
not stated	8 buyers
a stated percentage	2 buyers

What footage it wants

stock library footage3 buyers
unused creator or owned video2 buyers
first-person (egocentric) capture2 buyers
not stated2 buyers
action-camera footage1 buyer

10 buyers counted, one answer apiece.

Counts

Row	Value
stock library footage	3 buyers
unused creator or owned video	2 buyers
first-person (egocentric) capture	2 buyers
not stated	2 buyers
action-camera footage	1 buyer

The footage it asks for, in its words

stated9 buyers
not stated1 buyer

10 buyers counted, one answer apiece.

Counts

Row	Value
stated	9 buyers
not stated	1 buyer

The full board, one buyer per row

Every row is a single buyer, and every answer expands to the wording it was taken from, the page it came from and when it was read. "Not stated" is used when the page says nothing on the point.

Buyer	How the footage is paid for	The published rate, in its words	Contributor's revenue share	What footage it wants	The footage it asks for, in its words
Adobe Stock	a discretionary contributor fund Get answers to common questions about Firefly training, Firefly Contributor bonus program, and generative AI content submissions. Adobe Firefly for Contributors FAQ	not stated Not addressed in Adobe Firefly for Contributors FAQ	not stated Not addressed in Adobe Firefly for Contributors FAQ	stock library footage Will you compensate Adobe Stock Contributors for the use of Stock assets to train Adobe Firefly? Adobe Firefly for Contributors FAQ	not stated Not addressed in Adobe Firefly for Contributors FAQ
Claru	a rate per hour captured or accepted Payment is per accepted recording hour -- footage that does not meet quality standards may need to be re-captured. Egocentric Video Capture Specialist posting	CLOSED VIDEO CAPTURE $40–45/hr Remote CLOSED VIDEO CAPTURE $40–45/hr Remote Egocentric Video Capture Specialist posting	not stated Not addressed in Egocentric Video Capture Specialist posting	first-person (egocentric) capture We are building large-scale first-person video data sets for embodied AI research. Egocentric Video Capture Specialist posting	capturing activities like meal preparation, object manipulation, room navigation, and… capturing activities like meal preparation, object manipulation, room navigation, and tool use Egocentric Video Capture Specialist posting
Defined.ai	not stated Not addressed in Defined.ai Partnership Programs	$600K+ Average partner revenue $1M+ Revenue for 5+ partners $600K+ Average partner revenue $1M+ Revenue for 5+ partners Defined.ai Partnership Programs	not stated Not addressed in Defined.ai Partnership Programs	unused creator or owned video High-quality video with cinematic visuals, scenes, and storytelling. Defined.ai Partnership Programs	High-quality video with cinematic visuals, scenes, and storytelling. High-quality video with cinematic visuals, scenes, and storytelling. Defined.ai Partnership Programs
GoPro	a share of licensing revenue If an AI partner licenses your content for AI training, you get paid—you and GoPro split the revenue 50/50. GoPro AI Training Program page	If an AI partner licenses your content for AI training, you get paid… If an AI partner licenses your content for AI training, you get paid—you and GoPro split the revenue 50/50. GoPro AI Training Program page	50 % you and GoPro split the revenue 50/50 GoPro AI Training Program page	action-camera footage Then, we market your cloud footage to our partners on your behalf. GoPro AI Training Program page	GoPro's partners are seeking a variety of high-quality content to help train their AI… GoPro's partners are seeking a variety of high-quality content to help train their AI models. GoPro AI Training Program page
License My Data	not stated Not addressed in licensemydata.com home page	That has largely stopped, and rates across general video have compressed sharply. That has largely stopped, and rates across general video have compressed sharply. licensemydata.com home page	not stated Not addressed in licensemydata.com home page	unused creator or owned video For animation studios, producers, film and TV rights holders, documentary makers, image libraries, archives and audio houses. licensemydata.com home page	Animation. The strongest category in the market and the best rates we are seeing. Animation. The strongest category in the market and the best rates we are seeing. licensemydata.com home page
Perle	a rate per hour captured or accepted You are compensated for every hour of accepted footage you deliver. Egocentric Video Data Contributor posting	Real, steady income: Pay is competitive and varies by region. Real, steady income: Pay is competitive and varies by region. Egocentric Video Data Contributor posting	not stated Not addressed in Egocentric Video Data Contributor posting	first-person (egocentric) capture we need video recorded from a first-person point of view Egocentric Video Data Contributor posting	Household life: doing tasks around the house, cooking, cleaning, organizing, repairs, and… Household life: doing tasks around the house, cooking, cleaning, organizing, repairs, and other daily routines. Egocentric Video Data Contributor posting
Protege	not stated Not addressed in Protege home page	not stated Not addressed in Protege home page	not stated Not addressed in Protege home page	not stated Not addressed in Protege home page	rapid adoption across healthcare, media, audio, motion capture, and more as AI companies… rapid adoption across healthcare, media, audio, motion capture, and more as AI companies increasingly need high quality, non-public data Protege home page
Shutterstock	a discretionary contributor fund Earnings from datasets are pooled in a collective fund and will be distributed periodically as the fund accumulates significant revenue for distribution. Shutterstock Data Licensing and the Contributor Fund	Contributors will earn a 20% average corporate royalty rate of revenue received by… Contributors will earn a 20% average corporate royalty rate of revenue received by Shutterstock for data licenses. Shutterstock Data Licensing and the Contributor Fund	20 % Contributors will earn a 20% average corporate royalty rate of revenue received by Shutterstock for data licenses. Shutterstock Data Licensing and the Contributor Fund	stock library footage Currently, Shutterstock datasets consist of visual content including images (photos, illustrations, vectors), videos, 3D models, and music. Shutterstock Data Licensing and the Contributor Fund	Currently, Shutterstock datasets consist of visual content including images (photos… Currently, Shutterstock datasets consist of visual content including images (photos, illustrations, vectors), videos, 3D models, and music. Shutterstock Data Licensing and the Contributor Fund
Troveo	not stated Not addressed in Troveo home page	not stated Not addressed in Troveo home page	not stated Not addressed in Troveo home page	not stated Not addressed in Troveo home page	Troveo provided 1M+ hours of structured, de-risked footage from our global licensor base Troveo provided 1M+ hours of structured, de-risked footage from our global licensor base Troveo home page
Wirestock	a share of licensing revenue Not addressed in Wirestock guide: earning from AI training datasets Upload your work once and earn commission whenever it is licensed. Wirestock home page	Once your data is selected and used by AI companies, you earn royalties or lump-sum… Once your data is selected and used by AI companies, you earn royalties or lump-sum payments. Wirestock guide: earning from AI training datasets Not addressed in Wirestock home page	not stated Not addressed in Wirestock guide: earning from AI training datasets Not addressed in Wirestock home page	stock library footage First, you'll upload content (photos, videos, illustrations, and more) to Wirestock, just as you would for traditional stock licensing. Wirestock guide: earning from AI training datasets Not addressed in Wirestock home page	Dynamic videos: Short clips of everyday actions, diverse events, and specific scenarios… Dynamic videos: Short clips of everyday actions, diverse events, and specific scenarios are highly valuable. Wirestock guide: earning from AI training datasets Images, video, illustrations, vector art, 3D assets, and more available in our vast catalog of premium datasets. Wirestock home page

The 55 sentences the answers come from

Adobe Stock, Adobe Firefly for Contributors FAQ, read 2026-10-08, How the footage is paid for: Get answers to common questions about Firefly training, Firefly Contributor bonus program, and generative AI content submissions.
Adobe Stock, Adobe Firefly for Contributors FAQ, read 2026-10-08, The published rate, in its words: No answer on the page, which ran to 2,706 characters when read on 2026-10-08.
Adobe Stock, Adobe Firefly for Contributors FAQ, read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 2,706 characters when read on 2026-10-08.
Adobe Stock, Adobe Firefly for Contributors FAQ, read 2026-10-08, What footage it wants: Will you compensate Adobe Stock Contributors for the use of Stock assets to train Adobe Firefly?
Adobe Stock, Adobe Firefly for Contributors FAQ, read 2026-10-08, The footage it asks for, in its words: No answer on the page, which ran to 2,706 characters when read on 2026-10-08.
Claru, Egocentric Video Capture Specialist posting, read 2026-10-08, How the footage is paid for: Payment is per accepted recording hour -- footage that does not meet quality standards may need to be re-captured.
Claru, Egocentric Video Capture Specialist posting, read 2026-10-08, The published rate, in its words: CLOSED VIDEO CAPTURE $40–45/hr Remote
Claru, Egocentric Video Capture Specialist posting, read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 3,231 characters when read on 2026-10-08.
Claru, Egocentric Video Capture Specialist posting, read 2026-10-08, What footage it wants: We are building large-scale first-person video data sets for embodied AI research.
Claru, Egocentric Video Capture Specialist posting, read 2026-10-08, The footage it asks for, in its words: capturing activities like meal preparation, object manipulation, room navigation, and tool use
Defined.ai, Defined.ai Partnership Programs, read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 5,249 characters when read on 2026-10-08.
Defined.ai, Defined.ai Partnership Programs, read 2026-10-08, The published rate, in its words: $600K+ Average partner revenue $1M+ Revenue for 5+ partners
Defined.ai, Defined.ai Partnership Programs, read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 5,249 characters when read on 2026-10-08.
Defined.ai, Defined.ai Partnership Programs, read 2026-10-08, What footage it wants: High-quality video with cinematic visuals, scenes, and storytelling.
Defined.ai, Defined.ai Partnership Programs, read 2026-10-08, The footage it asks for, in its words: High-quality video with cinematic visuals, scenes, and storytelling.
GoPro, GoPro AI Training Program page, read 2026-10-08, How the footage is paid for: If an AI partner licenses your content for AI training, you get paid—you and GoPro split the revenue 50/50.
GoPro, GoPro AI Training Program page, read 2026-10-08, The published rate, in its words: If an AI partner licenses your content for AI training, you get paid—you and GoPro split the revenue 50/50.
GoPro, GoPro AI Training Program page, read 2026-10-08, Contributor's revenue share: you and GoPro split the revenue 50/50
GoPro, GoPro AI Training Program page, read 2026-10-08, What footage it wants: Then, we market your cloud footage to our partners on your behalf.
GoPro, GoPro AI Training Program page, read 2026-10-08, The footage it asks for, in its words: GoPro's partners are seeking a variety of high-quality content to help train their AI models.
License My Data, licensemydata.com home page, read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 13,970 characters when read on 2026-10-08.
License My Data, licensemydata.com home page, read 2026-10-08, The published rate, in its words: That has largely stopped, and rates across general video have compressed sharply.
License My Data, licensemydata.com home page, read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 13,970 characters when read on 2026-10-08.
License My Data, licensemydata.com home page, read 2026-10-08, What footage it wants: For animation studios, producers, film and TV rights holders, documentary makers, image libraries, archives and audio houses.
License My Data, licensemydata.com home page, read 2026-10-08, The footage it asks for, in its words: Animation. The strongest category in the market and the best rates we are seeing.
Perle, Egocentric Video Data Contributor posting, read 2026-10-08, How the footage is paid for: You are compensated for every hour of accepted footage you deliver.
Perle, Egocentric Video Data Contributor posting, read 2026-10-08, The published rate, in its words: Real, steady income: Pay is competitive and varies by region.
Perle, Egocentric Video Data Contributor posting, read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 5,092 characters when read on 2026-10-08.
Perle, Egocentric Video Data Contributor posting, read 2026-10-08, What footage it wants: we need video recorded from a first-person point of view
Perle, Egocentric Video Data Contributor posting, read 2026-10-08, The footage it asks for, in its words: Household life: doing tasks around the house, cooking, cleaning, organizing, repairs, and other daily routines.
Protege, Protege home page, read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 4,197 characters when read on 2026-10-08.
Protege, Protege home page, read 2026-10-08, The published rate, in its words: No answer on the page, which ran to 4,197 characters when read on 2026-10-08.
Protege, Protege home page, read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 4,197 characters when read on 2026-10-08.
Protege, Protege home page, read 2026-10-08, What footage it wants: No answer on the page, which ran to 4,197 characters when read on 2026-10-08.
Protege, Protege home page, read 2026-10-08, The footage it asks for, in its words: rapid adoption across healthcare, media, audio, motion capture, and more as AI companies increasingly need high quality, non-public data
Shutterstock, Shutterstock Data Licensing and the Contributor Fund, read 2026-10-08, How the footage is paid for: Earnings from datasets are pooled in a collective fund and will be distributed periodically as the fund accumulates significant revenue for distribution.
Shutterstock, Shutterstock Data Licensing and the Contributor Fund, read 2026-10-08, The published rate, in its words: Contributors will earn a 20% average corporate royalty rate of revenue received by Shutterstock for data licenses.
Shutterstock, Shutterstock Data Licensing and the Contributor Fund, read 2026-10-08, Contributor's revenue share: Contributors will earn a 20% average corporate royalty rate of revenue received by Shutterstock for data licenses.
Shutterstock, Shutterstock Data Licensing and the Contributor Fund, read 2026-10-08, What footage it wants: Currently, Shutterstock datasets consist of visual content including images (photos, illustrations, vectors), videos, 3D models, and music.
Shutterstock, Shutterstock Data Licensing and the Contributor Fund, read 2026-10-08, The footage it asks for, in its words: Currently, Shutterstock datasets consist of visual content including images (photos, illustrations, vectors), videos, 3D models, and music.
Troveo, Troveo home page, read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 14,063 characters when read on 2026-10-08.
Troveo, Troveo home page, read 2026-10-08, The published rate, in its words: No answer on the page, which ran to 14,063 characters when read on 2026-10-08.
Troveo, Troveo home page, read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 14,063 characters when read on 2026-10-08.
Troveo, Troveo home page, read 2026-10-08, What footage it wants: No answer on the page, which ran to 14,063 characters when read on 2026-10-08.
Troveo, Troveo home page, read 2026-10-08, The footage it asks for, in its words: Troveo provided 1M+ hours of structured, de-risked footage from our global licensor base
Wirestock, Wirestock home page, read 2026-10-08, How the footage is paid for: Upload your work once and earn commission whenever it is licensed.
Wirestock, Wirestock home page, read 2026-10-08, The published rate, in its words: No answer on the page, which ran to 4,468 characters when read on 2026-10-08.
Wirestock, Wirestock home page, read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 4,468 characters when read on 2026-10-08.
Wirestock, Wirestock home page, read 2026-10-08, What footage it wants: No answer on the page, which ran to 4,468 characters when read on 2026-10-08.
Wirestock, Wirestock home page, read 2026-10-08, The footage it asks for, in its words: Images, video, illustrations, vector art, 3D assets, and more available in our vast catalog of premium datasets.
Wirestock, Wirestock guide: earning from AI training datasets, read 2026-10-08, How the footage is paid for: No answer on the page, which ran to 6,627 characters when read on 2026-10-08.
Wirestock, Wirestock guide: earning from AI training datasets, read 2026-10-08, The published rate, in its words: Once your data is selected and used by AI companies, you earn royalties or lump-sum payments.
Wirestock, Wirestock guide: earning from AI training datasets, read 2026-10-08, Contributor's revenue share: No answer on the page, which ran to 6,627 characters when read on 2026-10-08.
Wirestock, Wirestock guide: earning from AI training datasets, read 2026-10-08, What footage it wants: First, you'll upload content (photos, videos, illustrations, and more) to Wirestock, just as you would for traditional stock licensing.
Wirestock, Wirestock guide: earning from AI training datasets, read 2026-10-08, The footage it asks for, in its words: Dynamic videos: Short clips of everyday actions, diverse events, and specific scenarios are highly valuable.

Not counted on this board

8 named documents were read and left out because they are not what this board covers; each reason is below. They are counted, never answered.

troveo.ai: Turn Your Company Data Into Revenue | Troveo: Troveo's company data page; it is about business records, not footage
withprotege.ai: For Data Providers - Protege: a one-line landing page that names no footage, rate or unit
submit.shutterstock.com: Contributor Earnings Structure FAQ | Shutterstock Contributor: Shutterstock's stock download earnings FAQ; it is not about AI training licences
pond5.com: Does Pond5 allow AI generated content for licensing? | Pond5 Help Center: Pond5's policy on AI-generated uploads; it states nothing on paying for footage for AI training
objectway-technologies-llc.careerplug.com: Objectways Technologies: Objectways' careers page lists engineering roles; it states nothing on footage
semafor.com: The AI boom is turning old content into cash cows for creators | Semafor: a news article, not a buyer's own page
the-decoder.com: OpenAI and Google are buying YouTubers' unpublished videos for up to $4 per minute: a news article, not a buyer's own page
petapixel.com: AI Companies Are Paying Content Creators For Their Unpublished Videos | PetaPixel: a news article, not a buyer's own page

The method in full

Each buyer's own contributor, rate and programme pages were read through estate-fetch and stored whole (sha256 on every row).

For every page, five questions were answered from its own words: how the footage is paid for, the published rate, in its words, contributor's revenue share, what footage it wants, the footage it asks for, in its words.

Every stated answer carries the sentence it rests on, checked against the stored text; 'not stated' means the page read does not address the question.

A buyer with several pages reads 'varies' where they disagree.

10 buyers, 11 pages.

Where we looked (19)

troveo.ai: Troveo | Real-World Data Powering Top Frontier Labs (the publisher's contributor, rate and programme pages, cited for reporting)
troveo.ai: Turn Your Company Data Into Revenue | Troveo (read, set aside)
withprotege.ai: For Data Providers - Protege (read, set aside)
withprotege.ai: Home - Protege (the publisher's contributor, rate and programme pages, cited for reporting)
wirestock.io: How to Earn Money from AI Training Datasets as a Creator (the publisher's contributor, rate and programme pages, cited for reporting)
wirestock.io: Earn Money Creating AI Training Data | Wirestock (the publisher's contributor, rate and programme pages, cited for reporting)
gopro.com: AI Training Program: Get Paid for Footage | GoPro (the publisher's contributor, rate and programme pages, cited for reporting)
helpx.adobe.com: Adobe Firefly for Contributors FAQ | Stock Contributor (the publisher's contributor, rate and programme pages, cited for reporting)
intercom.help: Shutterstock Data Licensing and the Contributor Fund | Shutterstock Contributor (the publisher's contributor, rate and programme pages, cited for reporting)
submit.shutterstock.com: Contributor Earnings Structure FAQ | Shutterstock Contributor (read, set aside)
pond5.com: Does Pond5 allow AI generated content for licensing? | Pond5 Help Center (read, set aside)
defined.ai: Partnership Programs | Defined.ai (the publisher's contributor, rate and programme pages, cited for reporting)
claru.ai: Egocentric Video Capture Specialist | Claru AI Jobs (the publisher's contributor, rate and programme pages, cited for reporting)
ats.rippling.com: Egocentric Video Data Contributor (the publisher's contributor, rate and programme pages, cited for reporting)
objectway-technologies-llc.careerplug.com: Objectways Technologies (read, set aside)
licensemydata.com: License My Data, license the video, clinical and business data you already own (the publisher's contributor, rate and programme pages, cited for reporting)
semafor.com: The AI boom is turning old content into cash cows for creators | Semafor (read, set aside)
the-decoder.com: OpenAI and Google are buying YouTubers' unpublished videos for up to $4 per minute (read, set aside)
petapixel.com: AI Companies Are Paying Content Creators For Their Unpublished Videos | PetaPixel (read, set aside)

Use this figure

10 buyers and marketplaces of footage for AI training were read for what they pay and for which footage, each answer quoted from their own 11 pages, read 8 October 2026.

How the footage is paid for, by buyer: not stated 4 of 10, a discretionary contributor fund 2 of 10, a rate per hour captured or accepted 2 of 10, a share of licensing revenue 2 of 10 (10 buyers, read 8 October 2026).

The published rate, in its words, by buyer: stated 7 of 10, not stated 3 of 10 (10 buyers, read 8 October 2026).

Contributor's revenue share, by buyer: not stated 8 of 10, a stated percentage 2 of 10 (10 buyers, read 8 October 2026).

What footage it wants, by buyer: stock library footage 3 of 10, unused creator or owned video 2 of 10, first-person (egocentric) capture 2 of 10, not stated 2 of 10, action-camera footage 1 of 10 (10 buyers, read 8 October 2026).

The footage it asks for, in its words, by buyer: stated 9 of 10, not stated 1 of 10 (10 buyers, read 8 October 2026).

To cite: "What AI buyers pay for footage", updated 2026-10-08, https://sellfootagetoai.com/datasets/footage-licensing-rates/.

Embed code, no JavaScript

10 buyers and marketplaces of footage for AI training were read for what they pay and for which footage, each answer quoted from their own 11 pages, read 8 October 2026.

What AI buyers pay for footage, sellfootagetoai.com

<figure style="margin:0;padding:16px;border:1px solid #d0d0d0;background:#ffffff"><blockquote style="margin:0 0 8px;background:#ffffff">10 buyers and marketplaces of footage for AI training were read for what they pay and for which footage, each answer quoted from their own 11 pages, read 8 October 2026.</blockquote><figcaption style="background:#ffffff"><a href="https://sellfootagetoai.com/datasets/footage-licensing-rates/" style="background:#ffffff">What AI buyers pay for footage, sellfootagetoai.com</a></figcaption></figure>

Also as data: JSON, CSV, Markdown.

Get the CSV (55 answers as of 2026-10-08)

Describe my footage