Buyers and what they pay
Sell your videos for AI training: who buys and what they pay
Updated
Of the 10 footage buyers we read, GoPro splits AI licensing revenue 50/50 with programme members, Shutterstock pays contributors a 20% average royalty from a pooled fund, Perle's first-person capture posting pays per accepted hour, and Claru's, closed when we read it, paid the same way. After the rates, the buyers are grouped by the kind of footage their pages point to; 2 of them name none on the pages we read.
What the buyers say they pay
| Buyer of the footage | How it pays | What its own page says | Source |
|---|---|---|---|
| GoPro | A share of licensing revenue | If an AI partner licenses a member's content for AI training, the member and GoPro split the revenue 50/50 | GoPro, AI Training Program page |
| Shutterstock | A contributor fund | A 20% average corporate royalty rate on what Shutterstock receives for data licenses, pooled in a fund paid out periodically | Shutterstock, data licensing and the contributor fund |
| Claru | Per accepted recording hour | $40 to $45 an hour, on an egocentric capture posting that showed as closed when we read it | Claru, egocentric video capture posting |
| Perle | Per hour of accepted footage | Pay it calls competitive, which it says varies by region | Perle, egocentric video data contributor posting |
| Wirestock | Royalties or lump-sum payments | Paid once AI companies select and use your data, with no figure given | Wirestock, earning from AI training datasets |
| Adobe Stock | A contributor fund | A Firefly Contributor bonus program, with no rate on the contributor FAQ we read | Adobe Firefly for Contributors FAQ |
Defined.ai's partnership page gives an average partner revenue rather than a rate, and License My Data says rates across general video have compressed sharply but calls animation the strongest category in the market, with the best rates it is seeing. Neither names a price for your footage, so ask each in writing what it would pay.
Source: Defined.ai, partnership programmes
Stock library footage
Shutterstock says its datasets hold videos beside photos, illustrations, 3D models and music, and Wirestock calls short clips of everyday actions, diverse events and specific scenarios highly valuable. Adobe Stock's Firefly FAQ for contributors takes up whether contributors are paid when Stock assets train Firefly.
Source: Wirestock, earning from AI training datasets
First-person capture
Claru's posting, which showed as closed when we read it, says it is building large-scale first-person video datasets for embodied AI research and asked for activities like meal preparation, object manipulation, room navigation and tool use. Perle wants video recorded from a first-person point of view of household life: cooking, cleaning, organizing, repairs and other daily routines.
Source: Perle, egocentric video data contributor posting
Both postings pay by the accepted hour, and Claru's warns that footage which misses its quality standards may need to be captured again.
Action-camera and owned video
GoPro markets programme members' cloud footage to its AI partners, who it says are seeking a variety of high-quality content. Defined.ai's partnership page asks for high-quality video with cinematic visuals, scenes and storytelling, and License My Data, written for studios, producers, archives and other rights holders, calls animation the strongest category it is seeing.
Source: Defined.ai, partnership programmes
Buyers that name no footage type
Troveo says it has provided 1M+ hours of structured, de-risked footage from its global licensor base, and Protege points to adoption across healthcare, media, audio and motion capture as AI companies look for non-public data. The pages we read from both state no rate, so the price is a question to put to them in writing.